Overview

Goal is a Standard Chartered Bank community investment initiative which uses sport and life skills education to transform the lives of young women. The programme empowers adolescent girls living in urban settings for personal and economic development, providing knowledge and offering a safe place to play.

The Business Case for Supporting Women and Girls

Why does Standard Chartered support women and girls?

“Standard Chartered’s main markets are in Asia, Africa and the Middle East, and in these parts of the world many women haven’t been in a position to fulfil their full potential and that has a very broad impact on the way these societies and economies have developed,” said Peter Sands, Group CEO.

The business case is simple. Women are key drivers of economic development in our markets – and it’s our ambition to become a leader in women’s empowerment, supporting women in the workplace, women as customers and women in the community. If you don’t believe us, the numbers speak for themselves:

  • India loses out on an estimated $32.6 billion in growth per year due to girls out of school.1
  • Programmes that provide safe spaces for girls to learn and play have been proven to reduce teen pregnancy, which can lose an economy $500 million per year.2
  • Girls receive less than half a cent of every international aid dollar.3
  • When women and girls earn income, they reinvest 90 per cent of it into their families.4

Goal sessions include a mix of sport and life skills education modules that cover topics including financial literacy, communication skills, and health and hygiene. Participants should be young women from urban or rural communities between the ages of 14 to 19, who are either in or out of school and who subsist on a low family income.

After 10 months, girls ‘graduate’ from Goal; young women who demonstrate interest and exhibit leadership qualities can be invited to become Goal Champions. They are trained to deliver the programme to other girls, allowing the Goal model to be replicated. Partnerships with local businesses, micro loan organizations or other organizations can be one way of providing additional training and loan opportunities for Goal Champions to further their professional aspirations.

topics including financial literacy, communication skills, and health and hygiene.
Participants should be young women from urban or rural communities between
the ages of 14 to 19, who are either in or out of school and who subsist on a low
family income.
After 10 months, girls ‘graduate’ from Goal; young women who demonstrate
interest and exhibit leadership qualities can be invited to become Goal Champions.
They are trained to deliver the programme to other girls, allowing the Goal
model to be replicated. Partnerships with local businesses, micro loan organizations
or other organizations can be one way of providing additional training and
loan opportunities for Goal Champions to further their professional aspirations.

Women Win’s Role

Through a partnership with Standard Chartered, Women Win has been charged with helping the Goal programme reach a larger audience. Through an interactive web platform and licencing model, in which organizations all over the world can download these materials, Women Win has given access to a quality and award winning curriculum to anyone, anywhere, using sports as a strategy to empower girls.

Women Win (WW) is recognised as a leading global organisation using sport as a strategy to advance girls’ and women’s rights. We are a registered charity in the US, NL and UK. At Women Win, we envision a world where women and girls are strong leaders and agents of change in their communities. Women Win’s goal is to be a globally recognized centre of excellence in identifying opportunities, building tools and creating partnerships with the aim of helping girls’ attain their rights through sport. www.womenwin.org.

Footnotes: 
1 Plan International, Paying the price: The economic cost of failing to educate girls [2008] 2 Nike Foundation, The Girl Effect: Your Move [2009] 3 The Association of Women in Development (AWID), Where is the Money for Women's Rights? [2006] 4 Phil Borges, with foreword by Madeleine Albright, Women Empowered: Inspiring Change in the Emerging World [2007]