Starter Toolkit

This is your guide on how to implement Goal. 

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Goal is an award-winning development programme which uses sport and life skills education to transform the lives of adolescent girls. Created by Standard Chartered, it is primarily designed for girls ages 12-18 who are living in underserved communities. Goal is typically offered on a weekly basis, over the course of ten months. The programme is divided into four modules focused on one of four key life skills: communication, health and hygiene, rights and financial literacy.

Goal’s curriculum was designed by Standard Chartered in collaboration with the Population Council. The programme is successfully running in five countries The curriculum is available free of charge, under a Creative Commons license through Women Win. The curriculum is understood as a guideline and should be adapted to suit local context and need.

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Leading a Goal Train the Trainers Workshop?

Are you or your organisation leading a Goal Train the Trainers Workshop? If so, download our Toolkit, which will help you prepare and deliver a training on the Goal curriculum. 

Goal Training Toolkit

More than 600 million adolescent girls live in the developing world. Many of them lack the opportunities and skills necessary to reach their full potential.

Standard Chartered created the Goal programme to address this issue. Goal uses sports training and life skills education to empower adolescent girls. Implemented by organizations around the world, the programme teaches girls the critical facts about health, communication, rights and managing their personal finances in order to help them transform not just their own lives, but those of their families, friends.

Goal was launched in 2006 in Delhi, India and reached 70 girls. Women Win has partnered with Standard Chartered to bring Goal to scale and increase sport and empowerment opportunities for girls around the world. In 2011, Goal was implemented in five countries – China, India, Jordan, Nigeria and , Zambia– and reached over 18,500 girls. Through community investment and collaboration, we are on track to achieve our target of delivering Goal to 100,000 girls by 2013.

Goal works in urban communities, offering weekly sessions to adolescent girls who may or may not attend school and are subsisting on a low family income. Typically, girls will meet weekly for two hours, over a ten month period. They’ll spend their time playing sport and participating in activities focused on learning a life skill. Girls who complete the programme and display exceptional leadership qualities are invited to become Goal Champions.

Awards and Recognition 

  • 2010 Global Sports Forum Trophy
  • 2009 Beyond Sport Awards
  • Featured case study in Because I Am a Girl report on economic empowerment by Plan International
  • Winner of 2008 Investing in Women Award for Vision by International centre for Research on Women.
  • Featured as case study on Shared Goals Through Sports by International Business Leaders Forum
  • Featured in the McKinsey Business Quarterly in 2008.
  • Featured in print and electronic media:
    • Femina feature, 2007
    • The Economist, 2008
    • Financial Express, 2008
    • The Outlook Business – Photo Essay in Independence special, 2010
    • The Alternative magazine, 2010

Goal is about empowerment – and this curriculum gives you the power to start with the foundations of a world-class programme, as well as the flexibility and agency to customize the activities as you see fit.

The activities in here are meant as guidelines or suggestions; however, the experts who designed this programme recommend spending at least six weeks completing activities from each of our core focus areas:

1. Be Yourself

These activities cover a range of topics that relate to communication, building self-confidence and valuing what it means to 'be a girl'.

2. Be Healthy

These activities cover a range of topics that relate to general health, reproductive health, and hygiene.

3. Be Empowered

These activities cover a range of topics that relate to rights, freedom from violence, and an understanding of how to access resources and institutions in the community.

4. Be Money Savvy

These activities cover a series of topics around money: saving it, spending it, making it, storing it and borrowing it.


Goal Events

Goal Events is a game-based version of the Goal programme, which takes topics from the different modules (Be Yourself, Be Healthy, Be Empowered and Be Money Savvy) and introduces them to adolescent girls through a play based approach over the course of a one, two or three day event. 

Goal Events can be used with smaller groups of girls or during large banner events, depending on how many coaches or volunteers are available to assist and the objective of the event. The Goal Events module combines Goal related play based games as well as sport skills, allowing adolescent girls to not only explore life skills but also sport skills and match based scenarios. Goal Events can be led by experienced coaches or trained volunteers within an organization or community. 

If you are interested in using Goal Events at your organisation, click below to download the Goal Events Toolkit.

 PDF icon Goal Events Toolkit v1.1.pdf  

If you have any questions about Goal Events, please contact and we would be glad to speak to you about implementation as well as monitoring and evaluating your Goal Event. 


Have you made some great curriculum adaptations and activities? Share them with the wider Goal community!

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The Goal Activity Guide addresses issues facing adolescent girls all over the world. At the same time, it is flexible enough to adapt to local needs and issues.

The people and organizations that deliver Goal should be involved in the customization of their own version of the activity guide. CBOs are strongly encouraged to make the activity guide their own and choose the pieces that are most relevant to their particular communities. They are also welcome to adapt activities and lessons to suit the girls in their programme.

To maintain the integrity of the programme, it is requested that the basic areas of knowledge from each of the four core sections of the activity guide are covered over the course of Phase 1.

Partners are also encouraged to engage with the participants, CBOs, and the broader community to create their own activities and modules based on the basic principles set out in the Goal Activity Guide. Please share any additions or revisions with Women Win for inclusion in future versions of the toolkit.

Tell your story

goal stories

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